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ALVARO SIMONS - Pride Campaign

Pride campaign

Pride campaign

Client: MBO - Role: Graphic Design

As an individual being a part of the MBO team and the LGBTIQ+ community, I decided to use phrases from MBO’s purpose statement: “a mix of every color” and “one blood.” I created diverse characters wearing the FW’21 clothing and illustrated them in voguing posing. The online campaign included an animation that was used in Instagram stories. In those stories, we helped to define LGBTIQ+ terminology to acknowledge the importance of understanding gender and sexuality.

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