Client: MBO - Role: Graphic Design | Concept Developement
The name of the campaign was: “This Christmas, Give a Peruvian Product”. For Christmas in 2020, the campaign was made especially difficult given the tense climate that resulted from the Coronavirus Pandemic. As such, my objective was to create a brighter concept by which I created a Christmas tree composition using all the elements of the campaign’s name. The campaign was executed online and in stores. Produced were gift guides, printed offers displayed inside stores, and gift tags customers could use for gifting to others.