ALVARO SIMONS - Museum of shirts

Client: MBO - Role: Graphic Designer / Campaign Concept

Utilizing my background in Visual Arts, I developed the campaign: “Museum of the Shirt” to promote the new shirts. The idea was to work along with our top customers and interview them to show the public why we are experts in designing shirts. The customers brought in their oldest MBO shirt to display as an item in a museum. The three pieces were displayed for two months in selected MBO stores.